Huntington Beach, CA, January 9, 2020 – Landmark Health and its affiliated medical groups (Landmark), launched a new corporate logo, marking an evolution in its visual identity to better reflect the company’s brand today as a known leader in home-based care for complex, chronic patients.
“As a pioneer in risk-based care for polychronic patients, we wanted to retain the essence of our recognized identity,” states CEO Nick Loporcaro. “However, we’ve evolved our clinical teams, operations, and services, and it’s important that our logo evolves with us – to better reflect the established organization we are today.”
Landmark began seeing patients in 2014 to address the problem in the U.S. that five percent of the population accounts for 50 percent of healthcare spending. The company recognized that delivering care to this five percent in the most appropriate setting meant going to the patient’s home, instead of making a frail patient come into a fragmented healthcare system.
Celebrating ‘continuous improvement’ as a core company value, Landmark has worked since inception to refine its custom-built, in-home care model. Landmark consistently executes on the logistical and operational requirements to meet the needs of complex patients and health plan partners, at scale. The spirit of this value is reflected in the new visual identity.
Landmark Health and its affiliated medical groups (Landmark) partner with health plans and delivery systems to bring patient-centric, in-home care to complex and chronically ill populations. The company bears risk for more than 100,000 lives across 14 states. Landmark provides access to care 24/7 to patients and their families. Its value-based model relies on fully-employed, local multidisciplinary care teams to help drive long-term outcomes for patients by bringing medical, behavioral, social and palliative care to individuals, where they reside and when they need it. Landmark is bringing back the house call. Learn more at www.landmarkhealth.org.